Funding EU

Project Title:

Implementation of Product and Business Innovation at ARGO Sp. z o.o. through the use of design processes

Description of Actions:

The project is aimed at:

1. CONDUCTING A DESIGN AUDIT, encompassing a comprehensive analysis of the company's operations in terms of design potential and needs, taking into account eco-design (part of the audit included a design analysis of Argo's product offering, business model, technology, organizational structure, communication processes, marketing strategy, and defining key industry trends for the beneficiary, including the application of eco-design principles), analyzing design management needs, and analyzing the offering in terms of the use of design and Argo's market potential.
2. DEVELOPING A DESIGN STRATEGY containing recommendations for further actions related to the use of design in the company.
3. Implementing the recommendations included in the design strategy, including:
   1. INTRODUCING A PROPRIETARY COLLECTION OF TECHNOLOGICALLY ADVANCED STEEL DOORS AND WINDOWS in the PREMIUM standard, integrated with SMART HOME systems.
   2. Introducing new business processes directly related to the implementation of the company's proprietary A collection of TECHNOLOGICALLY ADVANCED STEEL DOORS and WINDOWS in the PREMIUM standard integrated with SMART HOME systems.

Target groups:

The project's recipients will be:

• Specialized construction companies
• Window installation companies
• Consumers willing to pay more for a high-quality product in a higher price range (people seeking high-quality products with attractive designs).
• Architects
• General Contractors
• Supervision Inspectors
• Construction Managers
• Construction Investors
• Developers
• Renovation and Construction Companies
• People with Special Needs, Including:
  • People with Reduced Mobility
  • People of Different Heights
  • Visually Impaired and Blind People

Project Goal:

Implementation of the Design Strategy recommendations, including the launch of production of products not previously manufactured at Argo, i.e., a proprietary collection of TECHNOLOGICALLY ADVANCED STEEL DOORS and WINDOWS in the PREMIUM standard integrated with SMART HOME systems.

Planned Results:

- proprietary collection of TECHNOLOGICALLY ADVANCED STEEL DOORS and WINDOWS in the PREMIUM standard integrated with SMART HOME systems.

- Expansion of the product portfolio.

- Increased profitability for ARGO thanks to acquiring new revenue sources, entering new markets, and targeting new customer groups.

- Changed company positioning and recognition of Argo products.

- Building a brand and identity through Developing and describing guidelines for full visual identification

- Increasing the use of design within the enterprise

- Changing the company's positioning and product recognition

- Increasing the dynamics of development through the conscious use of design

- Opportunity to build B2B relationships

Project value:

PLN 2,519,532.00

European Funds contribution:

PLN 1,490,640.00

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